Do people subscribe to blogs anymore?
According to user data collected from WordPress, Tumblr, YouTube, Tik Tok, and lesser-known blogging sites, the internet hosts over 600 million active blogs in 2025. By active, I mean people actively navigating to these sites to click, tap, and otherwise engage with the content offered.
Notice how YouTube and Tik Tok get included in there? The video essay or video blog (vlog) has become its own prolific genre of information sharing, combining the skill of well-written scripts and engaging personalities to deliver them. Podcasting is another similarly adjacent medium that may require scripts to be written. When we consider the millions of shows that get hosted across all these modalities worldwide, it’s easy to see how the internet could rack up 600 million blogs. Don’t be fooled – blogging isn’t a lost art (yet)!
Driving traffic to a blog is essential for launching and maintaining its success. A blog that successfully brings in traffic can be a powerful marketing tool for showcasing one’s expertise and positioning yourself as an industry leader in a specific niche or subcategory within a job field. Blogging is also a great way to build rapport with your audience.
Social media apps can be useful for harnessing an audience and driving traffic to your blog site. Including your blog link in all your social media profiles – or, better yet: consolidating all your links into a LinkTree – is an excellent way to drive consistent traffic to your blog site.
Lastly, do not underestimate the power of blogging as persuasive media. In addition to feeding audiences the information they want, consistently, well-converting blogs open perspective for the public, and can even draw the ire of professional athletes and celebrities for the attention they may bring to their personal dealings. Notably, celebrities suing bloggers is not rare, and two high-profile cases involving such are with Megan thee Stallion and a blogger, and Drake who is suing Universal Music Group, alleging defamation. Within Drake’s suit against UMG, he includes the names of two vloggers, accusing them of participating in defaming him.
To avoid litigation, be sure that any claims made in your blog can be supported with evidence; if you cannot prove something is 100% true, it’s best to specify that the information is alleged.
